Knowing What Is Important

Michael G Ethridge, publisher of The Kendall Gentleman, Boerne, Texas

We’re pretty good at keeping score. We count the money in the bank, the years on the job, the square footage of the house, and the names in our phone. We watch numbers rise and fall and let them tell us whether we’re moving forward or falling behind. Somewhere along the way, it gets easy … Read more

A Man’s Word

Michael G Ethridge, publisher of The Kendall Gentleman, Boerne, Texas

There are a few things a man can lose and still recover. Money can be made again. A job can be replaced. A bad season can pass. Even a reputation, if the damage wasn’t too deep, can sometimes be rebuilt with enough time, humility, and proof. But integrity is different. When a man loses that, … Read more

The Signature We Leave

American flags and Fourth of July patriotism, publisher's note on stewardship and legacy in Kendall County

The Signature We Leave By the time this issue reaches your hands, Independence Day will be just around the corner. Across Kendall County, flags will be flying. Families will gather around backyard smokers and picnic tables. Children will wave sparklers long after sunset, and somewhere over the Hill Country, fireworks will light up the summer … Read more

One Year In, Still Building

Michael G Ethridge, Publisher of The Kendall Gentleman, reflecting on the magazine’s first year in Kendall County.

One year ago, The Kendall Gentleman was nothing more than a stack of proofs on a desk and a quiet sense of calling that wouldn’t let go. There was no grand rollout. No venture capital. No consultants telling us what men wanted or how this should look. Just a conviction that something had been lost, … Read more

The Men Beside You

Michael G. Ethridge stands by a wooden fence at sunset, wearing a cowboy hat and patterned shirt, looking directly into the camera with a serious expression.

Most men I know aren’t looking for applause. They’ve got families to care for, work to do, and burdens they rarely speak aloud. That’s the part we often miss. Not because we’re too proud to ask for help, but because somewhere along the way, we started believing we were supposed to carry it all alone. … Read more

A Gentleman’s Code: What It Still Means to Be a Man

Michael G. Ethridge stands at a wooden fence in the Texas Hill Country, wearing a cowboy hat and a thoughtful expression.

July is when the flags come out – on porches, in parades, on the backs of pickup trucks heading to river crossings and backyard cookouts. We celebrate independence, grit, and a country built by men who weren’t afraid to work hard, speak plainly, and live by conviction. So it seems like the right time to … Read more

Publisher’s Note – 2025 Feb

Welcome to The Kendall Gentleman. Thank you for picking up a copy of the magazine or reading online. You, the reader, are at the heart of this endeavor. Although this is a men’s magazine, I aim to create content that is approachable, entertaining, and enjoyable for anyone. The Kendall Gentleman isn’t just a platform to … Read more