Knowing What Is Important

Michael G Ethridge, publisher of The Kendall Gentleman, Boerne, Texas

We’re pretty good at keeping score. We count the money in the bank, the years on the job, the square footage of the house, and the names in our phone. We watch numbers rise and fall and let them tell us whether we’re moving forward or falling behind. Somewhere along the way, it gets easy … Read more

The Moment Someone Needs to Speak

Portrait of Michael G Ethridge standing beside a tree outdoors.

No one writes headlines about the countless ordinary decisions where someone quietly insisted on doing things the right way.  There is a moment that shows up in almost every room. It happens in board meetings, classrooms, family conversations, and small-town committee gatherings. The discussion moves along normally enough until someone says something that makes the … Read more

The Strength of Stillness

Silhouette of a cowboy in a wide-brimmed hat at sunset, symbolizing stillness and reflection.

October settles over Kendall County like a quilt. The mornings begin to carry that crisp air we’ve been waiting for, the trees start to hint at turning, and you can smell fires drifting from backyards and campsites. Football fills the evenings, deer blinds are cleaned and stocked, and the calendar fills with fall festivals, church … Read more

The Men Beside You

Michael G. Ethridge stands by a wooden fence at sunset, wearing a cowboy hat and patterned shirt, looking directly into the camera with a serious expression.

Most men I know aren’t looking for applause. They’ve got families to care for, work to do, and burdens they rarely speak aloud. That’s the part we often miss. Not because we’re too proud to ask for help, but because somewhere along the way, we started believing we were supposed to carry it all alone. … Read more

Publisher’s Note – 2025 Mar

Michael Ethridge, the bearded publisher of The Kendall Gentleman in a camouflage jacket leans against a ranch gate, holding a Texas A&M cap, with the Texas Hill Country landscape in the background.

Building a Legacy: The Kendall Gentleman Takes Flight It’s hard to put into words the incredible energy and enthusiasm surrounding the launch of The Kendall Gentleman. When I first envisioned this magazine, I hoped it would resonate with men who value integrity, leadership, and tradition—men who take pride in their role as providers, protectors, and … Read more