Knowing What Is Important

Michael G Ethridge, publisher of The Kendall Gentleman, Boerne, Texas

We’re pretty good at keeping score. We count the money in the bank, the years on the job, the square footage of the house, and the names in our phone. We watch numbers rise and fall and let them tell us whether we’re moving forward or falling behind. Somewhere along the way, it gets easy … Read more

A Man’s Word

Michael G Ethridge, publisher of The Kendall Gentleman, Boerne, Texas

There are a few things a man can lose and still recover. Money can be made again. A job can be replaced. A bad season can pass. Even a reputation, if the damage wasn’t too deep, can sometimes be rebuilt with enough time, humility, and proof. But integrity is different. When a man loses that, … Read more

The Signature We Leave

American flags and Fourth of July patriotism, publisher's note on stewardship and legacy in Kendall County

The Signature We Leave By the time this issue reaches your hands, Independence Day will be just around the corner. Across Kendall County, flags will be flying. Families will gather around backyard smokers and picnic tables. Children will wave sparklers long after sunset, and somewhere over the Hill Country, fireworks will light up the summer … Read more

What You Do Next

Michael G. Ethridge standing inside a welding shop beneath a sign reading “The Best Welders In The World Pass Through This Shop,” reflecting craftsmanship, discipline, and leadership.

There’s a certain kind of lie a man tells himself that doesn’t sound like a lie at all. It sounds responsible. It sounds patient. It sounds like he’s thinking things through. He tells himself that once things settle down, once the schedule opens up, once the timing is right, that’s when he’ll get serious. About … Read more

The Moment Someone Needs to Speak

Portrait of Michael G Ethridge standing beside a tree outdoors.

No one writes headlines about the countless ordinary decisions where someone quietly insisted on doing things the right way.  There is a moment that shows up in almost every room. It happens in board meetings, classrooms, family conversations, and small-town committee gatherings. The discussion moves along normally enough until someone says something that makes the … Read more

The Erosion Nobody Notices Until It’s Too Late

Portrait of The Kendall Gentleman publisher standing outdoors in the Texas Hill Country at sunset wearing a cowboy hat

Erosion is quiet. It doesn’t show up all at once. It doesn’t kick the door in or make a scene. Most of the time, you don’t even notice it happening. Things still work. Mostly. They just don’t work the way they used to. A fence leans a little more every year. A gate doesn’t close … Read more

One Year In, Still Building

Michael G Ethridge, Publisher of The Kendall Gentleman, reflecting on the magazine’s first year in Kendall County.

One year ago, The Kendall Gentleman was nothing more than a stack of proofs on a desk and a quiet sense of calling that wouldn’t let go. There was no grand rollout. No venture capital. No consultants telling us what men wanted or how this should look. Just a conviction that something had been lost, … Read more

The Resolve That Built Us

Bearded man leaning out of the window of a weathered vintage truck inside a rustic barn.

Every January, something interesting happens. People start talking about resolutions. Gyms get crowded. Grocery carts fill with greens. Planners fly off the shelves. Everyone seems to be searching for a fresh start. There is nothing wrong with that. A resolution shows hope. It tells the world that a person wants to be better. But over … Read more

The Standard We Keep

Michael G. Ethridge, publisher of The Kendall Gentleman, photographed against a black background for his December 2025 editorial, “The Standard We Keep.”

Over the past few months, I’ve spent a lot of time thinking about standards. Not the kind codified in rule books, but the kind we used to carry within us. The ones that shaped how we looked, spoke, worked, and lived. Somewhere along the way, we’ve let too many of them slip. When I was … Read more