Michael Ethridge, the bearded publisher of The Kendall Gentleman in a camouflage jacket leans against a ranch gate, holding a Texas A&M cap, with the Texas Hill Country landscape in the background.

Publisher’s Note – 2025 Mar

Building a Legacy: The Kendall Gentleman Takes Flight

It’s hard to put into words the incredible energy and enthusiasm surrounding the launch of The Kendall Gentleman. When I first envisioned this magazine, I hoped it would resonate with men who value integrity, leadership, and tradition—men who take pride in their role as providers, protectors, and community builders. What I witnessed at our launch party, however, exceeded even my highest expectations.

A Night to Remember

The official launch of The Kendall Gentleman was more than just an event; it was a testament to the power of community. Tusculum Brewing Company was packed with friends, supporters, and local business owners, all gathered to celebrate something new and exciting for Kendall County. The energy in the room was palpable—people weren’t just there to drink a beer or listen to music. They were there because they believe in what this magazine represents.

Of course, the night wouldn’t have been possible without the outstanding contributions of our sponsors and supporters. The Rocker Taqueria & Bakery, LaFours Restaurant, and Black Rifle Coffee Company made sure no one went hungry, serving up mouthwatering food that paired perfectly with Tusculum Brewing Company’s craft beer. Corkscrew County Music provided the live entertainment, keeping the crowd engaged with fantastic performances. The event signage and branding looked flawless, thanks to Circle H Signs, and Blue Aussie Marketing played a crucial role in making sure the event was properly photographed.

Looking around the room that night, I saw familiar faces—men and women I’ve known for years, men and women I respect, men and women who have shaped this community. But I also saw plenty of new faces. That’s what made this event special: it wasn’t just a reunion, it was the beginning of something much bigger. The Kendall Gentleman isn’t just a magazine. It’s a movement.

What’s Next for The Kendall Gentleman

The first issue has been printed and distributed, but we’re only getting started. The response so far has been overwhelming, and it’s clear that there’s a hunger for the kind of content we’re creating.

In the coming months, The Kendall Gentleman will continue to evolve. Each issue will feature a cover story highlighting a man in our community who exemplifies the values of integrity, leadership, and service. BetterMENt, one of our cornerstone sections, will provide practical insights into personal growth—covering everything from health & fitness and financial responsibility to leadership and mentorship.

But we aren’t stopping at print. The next phase of this project includes:

  • A Podcast – We’ll sit down with some of Kendall County’s finest and dig deeper into their stories, their wisdom, and the lessons they’ve learned along the way.
  • Men’s Mixers – We’re working on hosting regular meetups where men in this community can shake hands, share ideas, and strengthen the bonds that make this area great.
  • More Local Engagement – We want The Kendall Gentleman to be a reflection of the men in Kendall County. That means listening to our readers, incorporating their feedback, and making sure this magazine continues to be relevant, entertaining, and inspiring.

This isn’t just a publication—it’s a platform to encourage and challenge men to embrace their responsibilities, lead with conviction, and pass down a legacy worth remembering.

The Foundation of a Strong Society

At the heart of The Kendall Gentleman is one simple but profound belief: strong men are the foundation of a thriving society.

Throughout history, when men have risen to their calling—when they’ve taken their roles as leaders, husbands, fathers, and mentors seriously—civilizations have flourished. When men abandon those responsibilities, society suffers. It’s that simple.

A strong man isn’t just someone who works hard or lifts weights—although discipline and resilience are certainly key. A strong man is someone who stands firm in his beliefs, leads his family with wisdom, serves his community with humility, and passes down values that don’t waver with the changing tides of culture.

Unfortunately, we live in a time when traditional masculinity is often dismissed or even ridiculed. But strength, leadership, and responsibility aren’t things to be ashamed of—they are things to be honored and encouraged. We need more men willing to step up, set an example, and provide stability in their families, businesses, and communities.

That’s why this magazine exists. To highlight the men who are doing just that. To tell their stories. To challenge other men to rise to their potential.

An Invitation to Advertisers

If you own a business in Kendall County, advertising in The Kendall Gentleman isn’t just about gaining exposure—it’s about aligning with a brand that speaks directly to the men who make decisions, work hard, and support businesses that share their values.

We’ve designed this magazine with a highly targeted audience in mind—an audience that values quality, tradition, and loyalty. These are the men who invest in their families, their homes, and their communities. If your business serves the men of Kendall County, let’s work together to get your message in front of the right audience.

A Personal Thank You

None of this would be possible without the support of so many people. To the businesses who believed in this idea and signed on as advertisers—thank you for taking a chance on something new. Your investment is helping build something that I truly believe will make a difference.

To my family, friends, and mentors who encouraged me to take this leap—thank you for reminding me that bold ideas are worth pursuing.

And to you—the readers—thank you for picking up this magazine, for engaging with our content, and for being part of this journey.

Welcome to the Movement

If you made it out to the launch party, I hope you had as much fun as I did. If you missed it, don’t worry—there will be more events, more conversations, and more opportunities to be part of The Kendall Gentleman.

This is just the beginning.

Let’s build something great together.